Conferences, product launches and trade shows offer numerous benefits to printing and packaging businesses. At Focus Label we attend a range of events throughout the year, not only in the UK and Europe, but around the world. Attending events requires an investment in time and money – and more so if you decide to exhibit, but in our experience the ROI is always positive.

Here are the main reasons you should be taking part in more events this year!

1) NETWORKING OPPORTUNITIES

One of the main reasons for attending an event is to meet key stakeholders in the industry and for them to meet you. By attending an event you may meet, first-hand, prospective customers and suppliers with whom you would not otherwise come into contact and to whom you may wish to reach out at a later date. If you do so quickly, people will remember your interaction, be able to put a face to your name and be more likely to respond positively.

2) EDUCATION & AWARENESS

Attending a business event provides you with opportunities to deepen your knowledge and understanding of the print and packaging industry. You may encounter new ideas, equipment and techniques by innovators in the industry. Furthermore, you may have opportunities to question presenters, one-on-one, and thereby develop new solutions to problems in your own workplace.

3) PRESENTATION

Business events provide opportunities to present your own products and services. This is a good opportunity to gauge market response to new products, compare them to those of your competitors, and receive useful feedback from potential customers.